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Uniquely Worcester is our BID campaign to showcase the city’s wide range of independent shops, restaurants, cafes and bars. The campaign was spread across a suite of media and included design and print of 35,000 voucher books with special offers designed to stimulate new business and increase visitor/shopper dwell time.
We wrapped The World’s Oldest Newspaper = The Berrows Journal to communicate to their 60,000 readers spreading the gospal according to modus and the BID as to why Worcester is such a great place to visit, eat and shop.
The campaign was supported with a website designed and built by modus online, social media and printed materials A4 posters, thank you cards and on the page advertising.
modus created the campaign, researched and planned the media, designed the branding and all collateral.
