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Sight Concern Worcestershire are an independent county-wide charity that provides support, information and services to people affected by sight loss. modus won a 3 way pitch to rebrand the charity and we contine to work as the creative agency for Sight Concern.
modus used online techniques to understand how individuals with sight impairment may see the new branding and in association with the BBC accessibility website were able to upload images to understand how they would look with disorders such as macular degeneration.
We produce their quarterly newsletter ‘ sight lines’ specially printed on a matt stock with a matt varnish to eradicate any glare or reflection and thus making the newsletter very accessible to those with a visual impairment and the ‘directory’ is to inform and help anyone with VI about the services available from Sight Concern in an easy to access format.
http://www.sightconcern.org.uk/
modus were successful in Jan 2013 in winning a project to develop a new website for Sight Concern and news awaits on this new website which is due to go live in early 2013.
