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Worcestershire Association for the Blind was rebranded Sight Concern Worcestershire with the new branding being completed by modus after a 3 way agency arm wrestle.
modus used online techniques to understand how individuals with sight impairment may see the new branding and in association with the BBC accessibility website were able to upload images can understand how they would look with disorders such as macular degeneration.
modus continued to work as the creative agency for Sight Concern and produce their quarterly newsletter’ sight lines’ specially printed on a matt stock with a matt varnish to eradicate any glare or reflection and thus making the newsletter very accessible to those with a visual impairment.
we have just won a pitch to rebuild the Sight Concern website and to design and produce a major communications piece aimed at individuals within the county with visual impairment, corporate supporters and volunteers.
Our managing director Roger Marshall is now a trustee and board member and our creative director Guy Marson is sailing (which he has no experience of) from Oban to St Kilda in the Outer Hebrides over 14 days and nights to raise awareness of this important charity.
