01905 731529
Posted on Jan 03, 2013
designmaking our client stand out from the crowd
One example of our multi-channel campaigns features a recruitment campaign to get potential and existing customers to visit their exhibition stand on the Recycling Waste Materials show at the National Exhibition Centre.
We designed the exhibition stand, mindful of a limited budget. We designed panels that would fit onto a standard (if not large) shell scheme creating the impression of a bespoke stand. To create a ‘green’ impact we ‘ turfed’ the stand with artificial grass.
Prior to the show modus took responsibility for managing all of the marketing for the show including the budget, cataloguing, directory entries, website banner advertising on the exhibitors website, stand design and multi-channel communications to drive customers and potential customers to the show and their stand.
We have developed a database on their behalf of some 10,500 customers and potential customers all with e-mail addresses. This forms the core and heart of their online communications.
Using this database we created HTML e-mail campaigns using imagery that reflected the design of the exhibition stand. The creative treatment was fresh and featured 2 people lying in a grassy field imagining breathable air.
The show was a great sucess and the exhibition panels and collateral are reusable for other shows or as a great backdrop in the office.
