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Posted on Mar 27, 2013 by Guy Marson
MODUS CREATIVE IN BID TO RAISE PROFILE OF THE FAITHFUL CITY
modus creative team with BID Manager Adrian Field in Worcester’s Friar Street
MODUS CREATIVE IN BID TO RAISE PROFILE OF THE FAITHFUL CITY
LOCATED at the heart of the Faithful City, Modus Creative is celebrating landing a prestigious contract to deliver Worcester BID’s marketing events and communication plan for the next two years.
Worcester’s BID (Business Improvement District) is a precisely-defined geographical area where rate-payers have voted to invest collectively in local improvements in addition to those delivered by local Government.
Passionate about the city of Worcester, Foregate Street-based Modus, who are already engaged with an expansive portfolio of local clients, were delighted to be chosen as an official partner of the BID, beating off competition from a host of other agencies in the process.
Adrian Field, Worcester BID manager, said: “After a rigorous tender for the development of a marketing and communications plan, we were impressed with Modus’ enthusiasm, knowledge and experience.
“We have confidence in knowing they will help us achieve our objectives, which are too increase trade and raise awareness of Worcester as well as carrying out projects the BID is committed too.
“Based on the excellent work that was done by Modus on our Christmas magazine, we are now hoping to follow on with more success.”
Modus, who are official partners of Worcester Warriors and Worcestershire County Cricket Club, also include Crowngate, Rock Lobster, Sight Concern Worcestershire, Premier Places, Infinity Beauty, Kingsway, Peplows, Peach Recruitment, Allan Morris Estate Agents and Griffiths and Charles among the many city centre businesses they work with.
Guy Marson, Creative Director at Modus, said: “We are delighted as a business and BID member to be appointed to develop and deliver the BID marketing plan for the next two years.
“Modus is based in the city and a member of the BID itself, so to be able to play a part in growing and developing trade and business in the city we love, live and work in is a fantastic opportunity.
“We have worked hard to raise the Modus brand in Worcester and this contract will help us to continue our growth as a company. We are committed to this city and engaged at many levels through our creative work, our CSR (corporate social responsibility) and our charity work with organisations such as Sight Concern.
John Keane, Sales and Marketing Director at Modus, added: “We really enjoyed working with Adrian and his team on the BID Christmas marketing campaign. It was a real buzz to be part of the campaign to encourage people to shop and socialise in Worcester at a crucial time for trade.
“Our 18-strong team are very excited by the challenges ahead and we look forward to teaming up with everyone in the BID.”
Modus also work with the Herefordshire and Worcestershire Chamber of Commerce, The British and Irish Lions, Aston University, HotelShopUK, Air Spectrum, Waste Spectrum, as well as clients as far afield as London, Huddersfield Dorset and Jitona in the Czech Republic.
-ENDS-
From left to right.John Keane Sales & Marketing Director Modus, Guy Marson Creative Director Modus, Adrian Field Business Improvement District (BID) Manager, James Algar Commercial Director Modus, Roger Marshall Managing Director Modus
NOTES TO EDITORS
The business community of Worcester went to ballot in October 2009. In November 2009 the result was declared for the Worcester BID ballot with 71 per cent voting yes by number and 79 per cent yes by rateable value.
This dual majority ensures that businesses, regardless of size, all have an equal vote. The Worcester BID began trading in April 2010 and runs for five years.
The Worcester BID has an annual income of just over £400,000, which is derived from a BID levy from all businesses with a rateable value of over £7,500.
The projects that it is legally obliged to undertake come under five headings: Spreading the Word, Safer City, Getting Out and About, Attractive City and United Voice.
Modus in brief:
Modus is a full service marketing agency incorporating a design studio, marketing services provider and magazine publisher with an on-line and multimedia capability, based in Foregate Street in the heart of the Worcester BID District. We own our own digital print business, Modus Print, and we hold a printing.com litho print franchise, we are also a dealer for Ultima Displays which is one of the largest trade only Exhibition companies in the UK.
Our range of services includes: graphic design, production of literature, leaflets, reports and brochures, marketing services consultancy, print services, exhibitions, magazine design, (including editorial, advertising sales and distribution), branding, mailing management,
media planning and buying, e mail marketing, video production, promotional goods, large format graphics and displays as well as websites, e-zines, e-newsletters and flash based publishing and video tours, application development (Apps), and websites.
We work across various sectors from, corporate, industrial, tourism, and charity based sectors. Modus and the component members of the Modus team have extensive experience with: Food, Leisure and Tourism sector, Professional Sports, Financial and Corporate, as well as Education and Automotive.
Modus are ‘official’ Creative Partners to Worcester Warriors and Worcestershire County Cricket Club.
PR Contact: Guy Marson
Modus Creative
54 Foregate Street
Worcester
WR1 1DX
www.moduscreative.co.uk guy@moduscreative.co.uk
