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Dents & Scratches

Turning a Local Trade into a Professional Brand

The Brief

Dents & Scratches needed more than a website.
They needed a business identity.

Operating in a competitive local market, trust and first impressions are everything. The challenge was to create a brand that felt professional, reliable, and approachable, while clearly explaining services and making it easy for customers to take the next step.

At the outset, there was no existing brand, website, or marketing foundation to build from.

Our Approach

We treated Dents & Scratches as a start-from-scratch brand build, not a single design task.

Our focus was on consistency and clarity, making sure that every interaction, online or offline, reinforced the same message:
quality work, done professionally.

That meant thinking beyond the website and considering how customers would encounter the brand at every stage, from search results to the workshop door.

What We Delivered

Brand identity

  • Business name development
  • Domain acquisition and setup
  • Full brand identity including colours, typography, and logo

Website

  • Website design and build

  • All website copywriting

  • Custom imagery and icons

  • Clear service structure focused on customer journeys

Visit the Site

Printed & Physical Branding

  • Branded clothing design and print

  • Workshop signage design

  • Supporting assets to ensure consistency across physical spaces

The result

Dents & Scratches now has a fully formed brand presence that matches the quality of the work being delivered.

Instead of relying purely on word of mouth, the business is supported by:

A clear, professional website
Strong local visibility
Consistent branding across online, print, and workshop environments

This cohesion helps build trust quickly and positions the business as a credible choice for vehicle owners looking for reliable, high-quality repairs.

Back to Our Work