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Equi‑Can Active

From Idea to Trusted Professional Brand

The Brief

When Equi-Can first came to us, there was no logo, no website, and no existing marketing, just a name and a clear ambition:
to build a professional, credible brand that reflected the quality of care behind the service.

As a growing practitioner in a specialist field, it was essential that the brand inspired trust, confidence, and authority from day one, while leaving room to grow as qualifications, services, and experience developed.

Our Approach

Rather than jumping straight into a website, we treated Equi-Can as a brand build, not a single project.

We worked closely with the client to define:
The tone: calm, knowledgeable, reassuring
The audience: owners who care deeply about their animals and want expert support
The long-term vision: a business that grows alongside continued professional development

From there, we built everything step by step, ensuring every element worked together, not in isolation.

What We Delivered

Brand identity

  • Logo design from scratch

  • Colour palette and typography suited to a professional clinical service

  • A visual style flexible enough to grow with the business

Website

  • A fully designed and written website focused on clarity, trust, and service explanation

  • Structured content that positions the client as a knowledgeable professional without jargon

  • Ongoing refinements as new qualifications and treatments are added

Visit the Site

Printed & Physical Marketing

  • Business cards and leaflets aligned with the brand

  • Design assets suitable for uniforms, vehicle branding, and on-site use

  • Pull-up banner currently in development for events and in-person settings

Brand delivered:
• 1 x logo design
• 1 x multi-page website
• Business cards + leaflet
• Clothing & vehicle branding assets
• Ongoing support

Ongoing support

  • Continuous improvements to the website as the business evolves

  • Marketing guidance to ensure new services are presented clearly and confidently

  • A long-term partnership rather than a one-off build

The result

Equi-Can launched with a fully formed, professional presence, not something that looked “new” or unfinished.

The brand is now used consistently across:

Website
Printed materials
Clothing and vehicle branding
In-person client interactions

The client summed it up perfectly:
“Reading the site makes me want to raise my own standards to match it.”

That confidence, in the business, the brand, and what it represents, was the real outcome.

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