Playboy

Founded in 1953 in Chicago the Playboy bunny logo is one of the most recognisable logos in the world.

What we did

For over 50 years, playboy has been a beacon for an intellectually forward lifestyle, a tastemaker, an arbiter of style and a vanguard for political, sexual and economic freedom.

The modus team have designed a portfolio of communications including a printed and digital brochure and advertising media.